There’s something instinctive about wanting to share unforgettable moments with others, whether it’s friends, family or even strangers online. During a once-in-a-lifetime vacation, people naturally reach for their phones to capture and share these extraordinary experiences, whether through stories, posts, videos or live streaming their unique experiences. It’s their way of saying to others, “This vacation is incredible – you need to experience this!”
Today, social media is introducing a whole new generation to cruising and Royal Caribbean Group is at the center of this trend. At the office, coworkers are eager to recap their vacation with their desk mates. Parents or older family members pull out photo albums of trips around the world to share with friends. Recently engaged couples or friends reuniting for a once-in-a-lifetime trip run to social media to share a dedicated post of their time together. It’s this desire to share these experiences with others that ignites the passion for travel – and social media can be thanked tremendously for it.
On social media, Royal Caribbean Group is trending in the best way possible. The cruising experiences offered by the Group are unbelievable, unforgettable and undeniably the most impressive vacations taken by guests. Guests are not only enjoying their vacations, but they’re so eager to share these memories online, underscoring Royal Caribbean Group’s commitment to innovation, quality and customer satisfaction.
Not only do people want to share their vacation experiences onboard the ships, but they want to share the impact that the Company has on their lives. Royal Caribbean Group is constantly tagged in incredible social media posts, and these posts are not just from people onboard their ships or enjoying the private destinations – these posts show people inspired by the brands innovations and forward-thinking designs. Fans of the brands have shared their incredible skills, like designing acrylic nail sets that captures the iconic imagery of Royal Caribbean, mugs that are actually cakes based off the Pesky Parrot bar onboard Utopia of the Seas. Someone even created and designed their own Royal Caribbean custom sneakers and shared them with followers! Then, there are the tagged posts that share the more intimate side of cruising with romantic marriage proposals, where guests include the brands in their love stories. Royal Caribbean Group is as much a part of guests’ lives as they are a part of the brand.
Here’s the buzz on Royal Caribbean:
- The love for Utopia of the Seas goes beyond sailing – rug maker, Bill Wave, created this incredible tribute to the Ultimate Abyss and gifted it to President of Royal Caribbean International, Michael Bayley. The rug is proudly displayed in his office.
- Derrick Tennant, a motivational speaker, got the crowd onboard Freedom of the Seas pumped up to help celebrate his sister’s birthday!
- What better way to show love to the brand than by creating a Wonder of the Seas Halloween costume, complete with 75% recycled materials, LED lights and mini pools!
Check out the love for Celebrity Cruises:
- Donna Kelce, mother of NFL superstars Jason and Travis Kelce, sailed on Celebrity Reflection and shared the love of her incredible stateroom with more than 673k followers!
- First time cruisers tend to fall in love right away, and for Katie Treasure and her boyfriend, their first ever cruise on Celebrity Edge has turned them into forever-cruisers!
- Valerie is a digital creator, known for her style, beauty and travel stories. She shared several posts on her Instagram, recalling her time onboard Celebrity Ascent: “I think this might have been my favorite time!”
Silversea was born for the limelight:
- Amy Krisgman Warren (@alwaysamyadventures) took her first ever cruise on Silver Nova and said, “Still have the chills watching [videos] 3 months later! The memories will last a lifetime!” and that’s exactly the kind of feeling Royal Caribbean Group leaves guests with.
Through these shared moments, Royal Caribbean Group is creating a ripple effect, making waves in the travel world and reinforcing its reputation as a leader in delivering the best vacation experiences responsibly. Royal Caribbean Group feels the love from guests all around the globe and encourages fans of the brands to keep tagging @royalcaribbean, @celebritycruises and @silverseacruises in their content.