Every once in a while, a revolutionary product comes along that makes a widespread impact and forever changes the status quo. Icon of the Seas did just that when she sailed for the first time on January 27, 2024, redefining the very essence of what a vacation can be for all ages, every member of the family and with something for every vacationing interest. And a marvel like that would need an iconic godparent.

While Royal Caribbean International was busy bringing Icon to life, an icon in the fútbol world was signing on the dotted line with Inter Miami CF. Lionel Messi, highly regarded as the greatest fútbol player of all time, eight-time Balloon d’Or winner and TIME’s Athlete of the Year, made history in his own right when he signed with Inter Miami – and that’s when the pieces started falling into place.  

Royal Caribbean kicked off the start of their new era of vacations and revealed the most decorated fútbol player of all time, Lionel Messi, as their Icon of Icon. And people loved it. That’s when Royal had the lightbulb moment: what if two powerhouse names in South Florida joined forces? 

Royal Caribbean International went on to make history with an unprecedented partnership with Inter Miami CF, signing a multiyear deal as the Main Partner and Official Vacation Partner. Now, the two organizations are officially united in their mutual sense of leadership, passion and delivering unforgettable moments to fans and vacationers.  

During the naming ceremony for Icon of the Seas, where Lionel Messi bestowed safekeeping on the ship ahead of her inaugural season, Inter Miami players suited up for the new era. The team debuted the Club’s away kit with the Crown & Anchor prominently featured on the jerseys.   

 As Royal Caribbean and Inter Miami continue to make South Florida proud, there is much more in store. This partnership is just getting started.  

To see more on how the brand unveiled this partnership, click here.