Ketchikan, Alaska – Royal Caribbean Group is deepening its commitment to Alaska with the expansion of its SEA the Future commitment, a comprehensive program focused on sustaining the planet, energizing local communities and accelerating innovation in travel experiences. In partnership with local businesses and Native Alaskan communities, Royal Caribbean Group is offering travelers new, immersive ways to experience the state’s rich cultural heritage and natural beauty. 

The SEA the Future commitment, which aims to protect the environment while supporting local economies, is driving several new initiatives in Alaska, including the introduction of a unique Salmon Walk in Ketchikan, new partnerships with local artists and seafood providers, and a first-of-its-kind pilot program bringing high-speed internet to remote locations through Starlink terminals. 

“Royal Caribbean Group greatly values its longstanding partnership with the City and Borough of Juneau. We are constantly striving to find innovative solutions to support our communities and enhance the travel experience for residents and cruise guests alike. Our new pilot program aims to alleviate internet congestion and provide additional bandwidth for locals, while providing internet connectivity for our guests from ship to shore,” said Preston Carnahan, Associate Vice President, West Coast Destination, Royal Caribbean Group. “Goldbelt and the local business community have been key in bringing this pilot to life and we look forward to collaborating further to ensure the success of this program.” 

Salmon Walk Highlights Local Art and Ecology 

In Ketchikan, Royal Caribbean Group has introduced the Salmon Walk, a two-mile, self-guided tour that follows the migration route of local salmon through Ketchikan Creek. The walk is designed to educate visitors about the lifecycle of salmon, a cornerstone of Alaskan ecosystems and culture. Along the way, guests will encounter artwork by renowned local artists, including Ray Troll, Nathan Jackson and Marvin Oliver, blending environmental education with an appreciation of Alaskan art. 

Boosting Connectivity in Remote Locations 

As part of the SEA the Future initiative, Royal Caribbean Group has launched a pilot program in partnership with Goldbelt Incorporated, a Juneau-based Alaska Native corporation, and Sitka Dock Company to install Starlink terminals in Juneau and Sitka. These terminals are now fully operational, providing high-speed internet to both locals and vacationers. This connectivity upgrade is the first of its kind in the cruise industry and is helping bridge the digital divide in these remote communities. 

The program allows users to stay connected as they move between different locations, making it easier for locals to access the internet and for travelers to share their Alaskan experiences in real time. 

Supporting Local Businesses and Artists 

Through partnerships with local companies, Royal Caribbean Group is sourcing Alaskan products to feature on its ships. These partnerships include Seafood Producers Cooperative, Alaska Specialty Seafood and Skagway Spirits, ensuring that travelers enjoy the freshest local cuisine. Additionally, the Group has teamed up with Voyij, an online marketplace that connects over 250 Alaskan small businesses, artists and retailers with global buyers. Since the partnership’s inception, it has generated more than $1 million in sales, providing vital economic support to local entrepreneurs. 

Bringing Local Culture Onboard 

Royal Caribbean has also expanded its Locals Onboard entertainment program, bringing authentic Alaskan cultural experiences to its ships. Guests can interact with Iditarod mushers and their sled dogs, participate in Alaska sea glass and wire-wrapping workshops and attend cultural performances led by Alaskan Native Tlingit speakers. These performances feature traditional dress, songs, drumming and storytelling, offering guests an immersive introduction to Native Alaskan traditions. 

“Alaska is a place where culture and nature intersect, and we are committed to preserving both while enhancing the guest experience,” said Christine Coachman, Vice President of Entertainment at Royal Caribbean. “Our goal with SEA the Future is to not only offer authentic travel experiences but to also create opportunities that benefit local communities.” 

Investing in Education and Science 

Royal Caribbean Group’s ongoing partnership with the Sitka Sound Science Center is another key element of the SEA the Future program. The Center’s Scientists in the Schools (SIS) program connects local scientists with K-12 students in Sitka, fostering a love of science and nature in Alaska’s youth. In the past year, the program has benefited 960 students across nine schools, thanks to the Group’s continued support. 

By incorporating classroom visits from scientists, SIS provides hands-on learning experiences that inspire the next generation of environmental stewards and scientists. 

Commitment to Authenticity and Sustainability 

With the program’s focus on education, cultural preservation and economic empowerment, Royal Caribbean Group’s SEA the Future program aligns with the growing demand from travelers for more authentic and responsible vacation experiences. 

“Guests want more than just a beautiful destination—they want to connect with the local community and contribute to its preservation,” said Coachman. “Our initiatives in Alaska demonstrate our commitment to creating opportunities that benefit both travelers and locals, while sustaining the environment for future generations.” 

For more information on Royal Caribbean Group’s sustainability efforts, visit https://www.royalcaribbeangroup.com/sustainability/.